Hospitality and Tourism Management Certification
Tuesdays from 6 to 9 p.m.
Session 1: August 13 – September 17, 2024
Session 2: October 8 – November 12, 2024
Hands On! Once the course begins, there are no refnds.

Discovery Center

This certificate is an educational program of study for those interested in expanding skills and
knowledge for personal and/or professional development in the tourism and hospitality industry. This includes working tourism and hospitality professionals who wish to hone their skills in management, public relations, current technology, social trends or graduate students wanting to augment their programs of study with an invaluable skill set. The certificate program prepares graduates for entry or advanced promotion into a wide range of management positions in culinary, food & beverage, lodging, attraction, and tourism related industries. The program is intended for those who desire skills needed
in the workforce at large. Students will learn regional and international facets of the hospitality and tourism industry with topics ranging from marketing, financial, safety, strategic, and employee management in the local billion-dollar tourism industry. The program is designed with a strong emphasis on applied skills. Students will have access to industry leaders, as well as experienced faculty and staff.

Curriculum
The certificate in Hospitality and Tourism Management requires the completion of two six week sessions offered during the fall and spring semesters. Courses are offered on Tuesdays from 6 to 9 p.m. at the Hands On! Discovery Center. The certificate is divided into two sessions and taught by a variety qualified leaders and faculty in the industry focused on specific skillsets. The certificate may be completed in one year, or extended across several semesters.


SESSION I August 13 – September 17, 2023
Week 1: Keynote and Certification Introduction
Week 2: Customer Service
Week 3: Roles and Responsibilities for Hospitality Supervisors, Managers, and Leaders
Week 4: Public Relations and Crisis Management
Week 5: Meeting Management and Pandemics in Hospitality
Week 6: Event Management

SESSION II October 8 – November 12, 2024
Week 7: Restaurant and Employee Management
Week 8: Sustainability, Preservation, and Special Needs
Week 9: Marketing in Tourism & Hospitality
Week 10: Travel Laws and Regulation
Week 11: Revenue Management & Group Sales
Week 12: Strategic Management (Overall objectives and creating a competitive advantage)

COST
Northeast Tennessee Tourism Association Member Entire Program: $800
Session I Only: $400
Session II Only: $400

Non Northeast Tennessee Tourism Association Member Entire Program: $1,100
Session I Only: $800
Session II Only: $800